Growth in outdoor advertising offers opportunity for Kodak wide-format media

Outdoor advertising spend rose in the first quarter of 2017, compared to the previous year, amounting to an estimated $1.64 billion increase, according to Outdoor Advertising Association of America (OAAA).* The industry has seen continual growth in the past seven years illustrating that outdoor media still has power in this technologically-changing world of marketing. Printed advertising is often mistaken as “old school” in-light-of digital marketing, social media and interactive experiences, but printed outdoor advertising is ever-present, un-missable and you can’t AdBlock the view.

Kodak wide-format media offers a variety of versatile, durable, quality products perfect for outdoor use that carry the “old school” reliability and quality of the Kodak brand. Find market opportunities in this growing industry with Kodak wide-format media:
• KODAK Water-Resistant Scrim Banner / 16 mil—scrim-reinforced vinyl designed to create spectacular, high-impact, cost-effective graphics that will stand up to the test of time.
• KODAK Universal Backlit Film / 8 mil—a heavyweight front-print backlit with high-speed drying at a competitive price.
• KODAK Water-Resistant Self-Adhesive Poly Poster Matte / 6 mil—an economical, versatile poly poster that is water- and tear-resistant.
Visit KodakWFMedia.com to learn about additional versatile products, call us at 888-893-4668, or email us at [email protected].

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Source: Outdoor Advertising Association of America*

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