Kodak Leverages Imaging History to Team with Forever 21 on Streetwear Line

Kodak teams up with retail giant Forever 21 to launch a line of Kodak-branded clothing with an iconic 90’s look that draws inspiration from Kodak’s days as a NASCAR team sponsor. The clothes are printed with Kodak logos and color schemes that tie into the streetwear trend. This new “Kodak Moment” is a fun and unique way to celebrate photography for a new generation of enthusiasts. Kodak continues to work on company collaborations to drive brand awareness and advocacy with new audiences.

Kodak hired four contemporary photographers to showcase the collection. See their work HERE.

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