The Fine Art of Retail with Kodak Wide-format Media

An increasing number of companies are turning to art in their retail stores as a way to create a differentiated “experience” and to align their brands with the prestige and emotional qualities of art. The lines between store and art gallery are becoming intentionally blurred by marketers. Art can engage shoppers on a deeper level both consciously and unconsciously, create social discussion, and positively impact the shopping experience.

The new Kate Spade store on Regent Street in London owes some of its popularity to pieces created by photographer Poppy De Villeneuve and her sister, illustrator, Daisy De Villeneuve that decorate the walls.

This trend is creating a huge opportunity for Print Service Providers as retailers look to print custom art and images that align with their brand. Kodak canvas and photo paper have long been the choice of fine art photographers and artists because of its quality and reliability.

Find market opportunities with this growing trend with Kodak Wide-format Print Media:
• KODAK PROFESSIONAL Inkjet Artist Canvas, Matte Finish - a medium textured, 2-over-1 weave, poly/cotton blend canvas that features a water-resistant matte finish.
• KODAK PROFESSIONAL Inkjet Photo Paper, Lustre - a next-generation paper with a larger color gamut and higher Dmax to ensure that colors captured in-camera reproduce more accurately.
• KODAK PROFESSIONAL Inkjet Photo Paper, Glossy - a bright white point provides clean highlight and detail.
• KODAK PROFESSIONAL Inkjet Textured Fine Art Paper - a natural white alpha-cellulose paper offers a unique painterly look that replicates traditional artist papers for all types of reproductions.

Watch the video HERE.

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