{"_id":"5b3a23cccffe770003fd28f5","project":"555105adf4ce2d0d008301a7","initVersion":{"_id":"555105adf4ce2d0d008301aa","version":"1.0"},"user":{"_id":"5550ff60359f410d000355f6","username":"","name":"Rhian Arvidson"},"__v":0,"createdAt":"2018-07-02T13:08:28.553Z","changelog":[],"body":"[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/40fd564-Kodak_Outdoor_Ad_Sign.jpg\",\n        \"Kodak Outdoor Ad Sign.jpg\",\n        4473,\n        3000,\n        \"#c3c5c9\"\n      ]\n    }\n  ]\n}\n[/block]\nAs people use their smartphones for more and more applications, they become less tolerant to interruptive marketing. New research by Google reveals that an incredible 56% of online advertising is not even seen by real humans.* Reaching people on the 10 square inches that is their smartphone screen is becoming increasingly difficult, especially with ever-growing ad blocker technology. Marketers are turning to outdoor advertising because of its ability to get the full attention of a captive consumer in a larger-than-life format. People are finding that there is actually something delightful about a great creative piece that lives in the real world and not on a screen.\n\nKodak Wide-format Print Media offers a variety of versatile, durable, quality products perfect for outdoor use that carry the “old school” reliability and quality of the Kodak brand. Find market opportunities in this growing industry with **[Kodak Wide-format Print Media](https://kodak.globalbmg.com/en/?utm_term=Kodak%20Wide-format%20Print%20Media&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-Kodak%20Wide-format%20Print%20Media)**:\n\n•\t**[KODAK Water-Resistant Scrim Banner / 16 mil](https://kodak.globalbmg.com/en/vinyl-and-banners?specs=487&utm_term=KODAK%20Water-Resistant%20Scrim%20Banner%20%2F%2016%20mil&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-KODAK%20Water-Resistant%20Scrim%20Banner%20%2F%2016%20mil)**  – scrim-reinforced vinyl designed to create spectacular, high-impact, cost-effective graphics that will stand up to the test of time.\n•\t**[KODAK Water-Resistant Removable Vinyl / 6 mil](https://kodak.globalbmg.com/en/vinyl-and-banners?specs=486&utm_term=Water-Resistant%20Removable%20Vinyl%20%2F%206%20mil&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-Water-Resistant%20Removable%20Vinyl%20%2F%206%20mil)**  – a calendered vinyl with a pressure-sensitive, removable, repositionable adhesive.\n\nWatch the video **[HERE](https://kodak.globalbmg.com/en/mobile-media-may-be-increasing-the-value-of-outdoor-advertising?utm_term=mobile-media-may-be-increasing-the-value-of-outdoor-advertising&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-mobile-media-may-be-increasing-the-value-of-outdoor-advertising)**.\n\nVisit [KodakWFMedia.com](https://kodak.globalbmg.com/en/?utm_term=Visit%20KodakWFMedia.com&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-Visit%20KodakWFMedia.com) to learn about additional versatile products, call us at 888-893-4668 or email us at [info@KodakWFMedia.com](mailto:info@KodakWFMedia.com).\n \n* [http://adage.com/article/digital/56-digital-ads-served-google/296062/](http://adage.com/article/digital/56-digital-ads-served-google/296062/)","slug":"mobile-media-may-be-increasing-the-value-of-outdoor-advertising","title":"Mobile Media May be Increasing the Value of Outdoor Advertising"}

Mobile Media May be Increasing the Value of Outdoor Advertising


[block:image] { "images": [ { "image": [ "https://files.readme.io/40fd564-Kodak_Outdoor_Ad_Sign.jpg", "Kodak Outdoor Ad Sign.jpg", 4473, 3000, "#c3c5c9" ] } ] } [/block] As people use their smartphones for more and more applications, they become less tolerant to interruptive marketing. New research by Google reveals that an incredible 56% of online advertising is not even seen by real humans.* Reaching people on the 10 square inches that is their smartphone screen is becoming increasingly difficult, especially with ever-growing ad blocker technology. Marketers are turning to outdoor advertising because of its ability to get the full attention of a captive consumer in a larger-than-life format. People are finding that there is actually something delightful about a great creative piece that lives in the real world and not on a screen. Kodak Wide-format Print Media offers a variety of versatile, durable, quality products perfect for outdoor use that carry the “old school” reliability and quality of the Kodak brand. Find market opportunities in this growing industry with **[Kodak Wide-format Print Media](https://kodak.globalbmg.com/en/?utm_term=Kodak%20Wide-format%20Print%20Media&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-Kodak%20Wide-format%20Print%20Media)**: • **[KODAK Water-Resistant Scrim Banner / 16 mil](https://kodak.globalbmg.com/en/vinyl-and-banners?specs=487&utm_term=KODAK%20Water-Resistant%20Scrim%20Banner%20%2F%2016%20mil&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-KODAK%20Water-Resistant%20Scrim%20Banner%20%2F%2016%20mil)** – scrim-reinforced vinyl designed to create spectacular, high-impact, cost-effective graphics that will stand up to the test of time. • **[KODAK Water-Resistant Removable Vinyl / 6 mil](https://kodak.globalbmg.com/en/vinyl-and-banners?specs=486&utm_term=Water-Resistant%20Removable%20Vinyl%20%2F%206%20mil&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-Water-Resistant%20Removable%20Vinyl%20%2F%206%20mil)** – a calendered vinyl with a pressure-sensitive, removable, repositionable adhesive. Watch the video **[HERE](https://kodak.globalbmg.com/en/mobile-media-may-be-increasing-the-value-of-outdoor-advertising?utm_term=mobile-media-may-be-increasing-the-value-of-outdoor-advertising&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-mobile-media-may-be-increasing-the-value-of-outdoor-advertising)**. Visit [KodakWFMedia.com](https://kodak.globalbmg.com/en/?utm_term=Visit%20KodakWFMedia.com&utm_campaign=Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising&utm_content=email&utm_source=Act-On+Software&utm_medium=email&cm_mmc=Act-On%20Software-_-email-_-Mobile%20Media%20May%20be%20Increasing%20the%20Value%20of%20Outdoor%20Advertising-_-Visit%20KodakWFMedia.com) to learn about additional versatile products, call us at 888-893-4668 or email us at [info@KodakWFMedia.com](mailto:info@KodakWFMedia.com). * [http://adage.com/article/digital/56-digital-ads-served-google/296062/](http://adage.com/article/digital/56-digital-ads-served-google/296062/)