Kodak continues its charitable legacy with Print for Good campaign

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In the 1900’s, Kodak’s founder, George Eastman, was one of the richest men in the world and one of the most important philanthropists of his time, giving away about $2 billion in today’s dollars to charitable causes. Today, Kodak’s Print for Good campaign carries on this heritage of giving.

Print for Good’s message is that print is still relevant and can do good in the world. One focus of the company’s Print for Good initiative is literacy. In partnership with printers and industry leaders, Kodak is giving away books, school materials and supplies to high-need areas around the world in support of literacy efforts. With Print for Good, Kodak hopes to drive the print industry in a socially conscious and environmentally friendly direction. Having a vision that goes beyond products and profits provides an image of a brand that consumers will be more eager to engage with and view more favorably.

As a reseller, you can be proud to offer Kodak brand wide-format printing materials which, as well as being a brand committed to social responsibility, offers high-quality, superior products.

Visit KodakWFMedia.com for a variety of great Kodak photo, canvas, and banner products and share the Kodak Print for Good efforts with your customers. To learn more about Kodak’s Print for Good, visit Kodak’s blog: kodak.com/print/blog.

Watch the video HERE.

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