Mobile Media May be Increasing the Value of Outdoor Advertising
As people use their smartphones for more and more applications, they become less tolerant to interruptive marketing. New research by Google reveals that an incredible 56% of online advertising is not even seen by real humans.* Reaching people on the 10 square inches that is their smartphone screen is becoming increasingly difficult, especially with ever-growing ad blocker technology. Marketers are turning to outdoor advertising because of its ability to get the full attention of a captive consumer in a larger-than-life format. People are finding that there is actually something delightful about a great creative piece that lives in the real world and not on a screen.
Kodak Wide-format Print Media offers a variety of versatile, durable, quality products perfect for outdoor use that carry the “old school” reliability and quality of the Kodak brand. Find market opportunities in this growing industry with Kodak Wide-format Print Media:
• KODAK Water-Resistant Scrim Banner / 16 mil – scrim-reinforced vinyl designed to create spectacular, high-impact, cost-effective graphics that will stand up to the test of time.
• KODAK Water-Resistant Removable Vinyl / 6 mil – a calendered vinyl with a pressure-sensitive, removable, repositionable adhesive.
Watch the video HERE.
Visit KodakWFMedia.com to learn about additional versatile products, call us at 888-893-4668 or email us at [email protected].
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